In 2025, fundraising begins well before the pitch deck.
As we highlighted in our last post, LPs want you to be institutionally ready on top of having a compelling investment thesis.
But what does that really mean?
In short: Your legal documents should stand up to scrutiny, your administrative systems should function as seamlessly as possible, and your compliance framework should inspire trust. Before they even look at your IRR projections, LPs want to know: can you actually run a fund?
Here’s what you need in place before you start fundraising.
LPs are paying more attention to legal structure than ever before. Amid increasing regulatory pressure and geopolitical complexity, legal frameworks can be a risk factor. It’s your job to ensure it isn’t.
Before fundraising, you need:
LPs increasingly expect documentation to reflect best practices in governance, conflict mitigation and regulatory alignment. If you’re vague here, they’ll likely assume that you’re not ready for institutional capital.
LPs want to know you can run operations at scale. According to Bain, over $1.2 trillion in dry powder is waiting to be deployed – but the bar for operational quality is rising fast. Your fund admin setup needs to be more than “we have someone who handles that.”
Here’s what they’ll ask:
A poorly structured or under-documented admin process sends LPs running, especially at a time when cash management oversight ranks as a top concern for 46% of investors (PEI, LPGP Dynamic). Make them stick around by covering your admin bases.
This is where many emerging GPs fall short. They assume compliance is a burden for later. But today, compliance is part of the pitch.
Cybersecurity is the clearest example: 47% of LPs say it’s a critical due diligence issue.
Investors want to know:
But compliance doesn’t stop at cyber. The SEC’s updated marketing rule and ESG disclosure expectations mean GPs must also:
When LPs see that your compliance is proactive, they’re more likely to trust you with their capital.
In 2025, LPs are scrutinizing emerging managers just as closely as they are mega-funds – sometimes more. Why? Because you don’t yet have the benefit of legacy trust or long-term relationships. What you do have is the chance to demonstrate foresight, professionalism and control from the very start.
Get these right before you fundraise, and you’ll signal that you’re not an emerging manager trying to look institutional. You already are.